When a leading Black faith institution accepts a corporate donation, the impact reverberates far beyond the sanctuary walls. That’s exactly what happened when the National Baptist Convention (NBC) accepted a $300,000 contribution from Target—setting off a storm of controversy that now grips the intersection of faith, finance, and social justice.
At the heart of the backlash is a simple but profound question: Can a faith-led community afford to accept support from a corporation accused of retreating from its public commitments to diversity, equity, and inclusion? For some, the answer is a resounding no.
With Pastor Jamal Bryant leading a 40-day boycott, joined by voices like Roland Martin, critics argue that the Convention’s partnership with Target signals a troubling willingness to exchange moral clarity for modest funding. While NBC President Dr. Boise Kimber champions the donation’s potential for scholarships and community programs, detractors view the gesture as emblematic of performative allyship—especially when juxtaposed with Target’s $4 billion in annual profits.
This moment isn’t just about a donation. It’s about trust, integrity, and the challenge of maintaining prophetic witness in a corporate age. The stakes are high—and the questions raised here ripple across every pew, boardroom, and pulpit concerned with justice.
Summary
- When a leading Black faith institution accepts a corporate donation, the impact reverberates far beyond the sanctuary walls.
- That’s exactly what happened when the National Baptist Convention (NBC) accepted a $300,000 contribution from Target—setting off a storm of controversy that now grips the intersection of faith, finance, and social justice.
- At the heart of the backlash is a simple but profound question.
- Can a faith-led community afford to accept support from a corporation accused of retreating from its public commitments to diversity, equity, and inclusion.
- With Pastor Jamal Bryant leading a 40-day boycott, joined by voices like Roland Martin, critics argue that the Convention’s partnership with Target signals a troubling willingness to exchange moral clarity for modest funding.
